If a Reel takes off, your comments fill with "link?", "price?", and "where is this from?". Answering each one by hand is impossible, and every unanswered comment is a lead you left on read. The fix is to auto-DM anyone who comments a keyword, so the link goes out in seconds, automatically.
Here is how it works, and how to set it up for free in about two minutes.
What "comment to DM" actually means
You pick one keyword, like LINK, GUIDE, or PRICE. In your caption you tell people to comment it ("comment LINK and I'll send it"). When someone does, a tool watches for that word and sends them a private reply (a DM) with your link, on its own. You never touch it.
This runs on Instagram's official API, so it is safe when it stays inside Instagram's limits. It is not a bot logging into your account, and it never needs your password.
Why creators use it
- No lead goes cold. Every "link?" gets your link in about twenty seconds, even at 2am.
- More comments, more reach. Asking people to comment a word gives your Reel more comments and replies, and that engagement is a signal Instagram rewards.
- You can measure it. A good tool shows you who opened your link, not just how many people saw the Reel.
How to set it up (free)
- Connect your Instagram professional account (creator or business).
- Pick the Reel you want to watch and choose one keyword.
- Paste the link you want to send, and turn it on.
Tem does exactly this, free to start, with no card and no password. You connect through Instagram's own screen, and you can disconnect any time.
A tip that turns commenters into followers
Turn on a follow gate: before Tem sends the link, it asks the commenter to follow you. People who wanted your link almost always follow, so a busy Reel becomes new followers as well as clicks. See how the follow gate grows your account.
Does it work for affiliate and product links?
Yes. The link you send can be anything, your link-in-bio, a product page, an affiliate link, a lead magnet, or a booking page. If it is a product link, some tools even send it as a card with the image and price. See the full comment-to-DM guide.