You get more comments on Instagram by making commenting easy, worth it, and answered. Easy means the ask is one word or one simple opinion. Worth it means the person gets something back (a link, a reply, a mention). Answered means you reply, quickly, so the next viewer sees a conversation and joins it. Reels that do all three regularly collect hundreds of comments from accounts that used to get five.
1. Ask for one word, not an essay
"What do you think?" gets silence. "Comment LINK and I'll send you the list" gets a flood, because the reply is one word and there is a reward. Other one-word asks that work: a keyword for a freebie (GUIDE, RECIPE, PDF), a choice ("A or B?"), a city ("where are you watching from?"), a number ("rate this 1 to 10").
2. Give something back
The keyword comment works because the commenter gets the thing they wanted, in their DMs, within seconds. That reward has to be real and fast. Tem watches the Reel for your keyword and sends every commenter your link automatically, free, so you can promise "I'll DM it to you" on a Reel that gets 500 comments and actually keep the promise. Setup is in how to auto-DM people who comment on your Reel.
3. Reply to everything, fast
A comment with a reply from the creator is worth two engagements on the Reel and it signals to the next viewer that you are present. In the first hour, reply to every comment yourself. After that, an automated private reply covers the keyword comments, and you handle the questions.
4. Put the ask in three places
- On screen in the last two seconds of the Reel ("comment LINK").
- Spoken, if you talk in the Reel.
- In the caption, first line, before the "more" fold.
5. Make the Reel worth reacting to
Asks only work on Reels people finish. Strong opinion, a useful list, a before-and-after, a mistake you made: content that makes someone want to add their own version gets comments without being pushed. Pair it with the ask and it compounds.
6. Pin the best comment
Pin a comment that models what you want: a great question you answered, or a "got the link, thanks!" reply. New viewers copy what they see.
Turn comments into followers
Most commenters on a Reel that reaches new people are not following you. Add a follow gate to the automatic DM (ask them to follow before the link is sent) and a busy comment section becomes new followers, not just a number. There is a full guide in how comments become followers.
What to avoid
- Comment pods and "comment on mine, I'll comment on yours". Those comments are not from your audience and do not help the Reel reach the right people.
- Asking for a keyword when there is nothing behind it. People try it once, get nothing, and never comment again.
- Deleting mild criticism. Answer it politely; the exchange itself is engagement.