Most of India's Instagram audience watches and comments in its own language, and most creator tools reply in English. That mismatch shows up in the numbers: regional-language Reels are widely reported to hold attention and get more engagement than English-only ones for Indian audiences. So Tem's auto-DM now speaks the language of the comment: Hindi, Hinglish, Tamil, Telugu, Bengali and Marathi, written in native script, each with three variations so the messages never read like a mail merge.
Why the language of the DM matters
The comment is public and quick. The DM is where the person decides to open your link, follow you, or ask a question. A reply in the language they typed reads as a person, not a system, and it removes the small friction of switching languages that an English reply adds for a Tamil or Bengali commenter.
What the templates say
Each language set has an opening ("reply YES and I'll send it"), a follow-gate line ("follow first, then reply YES"), and the link message, in a warm, short register. They are written to be gender-neutral where the language allows and to keep the YES button label in Latin script, because that is what the button shows.
How to set it up
- Open Tem, tap New automation.
- Pick a Reel (or "DMs and story replies" if you want the keyword to work anywhere).
- Choose the keyword and paste your link.
- Under "How it sounds", pick Hindi, Hinglish, Tamil, Telugu, Bengali or Marathi.
That is all. The follow gate, tracked links and product cards work the same in every language. Setup details are in how to auto-DM people who comment on your Reel.
What is coming
Kannada, Malayalam, Gujarati and Punjabi are next, in that order, based on where Tem's creators are. If you want a language sooner, or you spot a line that does not sound right, tell us at hello@tem.app; native speakers' corrections go in the same week.
For the growth side of comments, see how to get more comments on Instagram.